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Leveraged sponsorship in an integrated campaign including traditional media, TV, social media, KOLs and more
Rejuvenating Alpenliebe’s image as a “Kindness” Brand for youths via social media
Alpenliebe's Kindness Movement
How does one create a social heartbeat and touch the lives of millions in a crowded world?
An Aeronautical Company
MSLGROUP China lift client’s profile as top employer brand instead of just an aeronautical employer brand。
Promoting 2013 9th AZ Breast Cancer Summit and Breast Cancer Endocrine Therapy Social Media.
MSLGROUP China organized the whole event in cooperation with Plan international and with the Josephine Charles Foundation, and provide on-site support. provide on- site support.
Maximizing the impact of AWIC and build the image of Australia as a trusted business partner in the Australia Week in China.
Empowering children on seatbelt safety
Australian Institute of Superannuation Trustees
Advising on the key communication strategy to support 5th Global Dialogue in Shanghai and Beijing from May 27th to June 3rd, 2014
MSLGROUP China supports Bombardier’s media relations and events across China, promoting the company’s key messages and China growth story through strategic media outreach.
Driving business and raising its brand recognition in China.
Leveraging a summit sponsorship to position Dell as a trusted advisor and strong supporter of SMEs
Ernst & Young
MSLGROUP China profiles EY to business students all over mainland China
Promoting Eurazeo’s visit to China by featuring it’s portfolio companies' success in China
Foshan Lingnan Tiandi
Leveraging O2O communication power for new F&B tenants promotion
IKEA FY16 Yearly Theme Launch
Communicate IKEA’s new yearly theme through media event and consumer interaction from online to offline and vice versa
Promoting Iressa 8th Anniversary Summit
MSLGROUP China developed the Kraft Hope Kitchen concept and controlled the quality of the local projects and efforts
Kraft - The first whole grain biscuit Campaign
Positioning Pacific as Leader of a New Whole Grain Biscuit Category in China and increasing Pacific Whole Grain’s brand awareness and preference in Campus
Lycra® Free Your Body, Liberate Your Mind
A 360 campaign to empower urban Chinese women
LYCRA® Moves You Consumer Campaign
Developed a B2C pilot campaign focus on Denim segment to enhance the aspirational brand image of LYCRA® fiber.
To support the new Oral Power Brush with Bluetooth Smart Connectivity (I-Brush), we set up the iBrush pop-up store outside the Beijing Apple Store from March 24-31
Porsche - Empowering the Future
MSLGROUP CHINA oversaw a CSR strategy that evolved from ad hoc donations into a fully fledged “Empowering the Future”
Promoting Porsche’s brand knowledge and sports car heritage with the Chinese public to enhance brand reputation.
Shanghai Xintiandi JR INSIDE OUT
Encourage local citizens to stand for the city and join in the global art project INSIDE OUT by all people
Shanghai Xintiandi – Merry Kissmas Campaign
Aim to reinforce fashion origin design, art&culture inspiration and integrated lifestyle destination, and drive as many consumer to Xintiandi as possible, we launched an integrated PR campaign for Christmas season.
Singapore Tourism Board
Helping The Singapore Tourism Board (STB) to attract more experienced travelers and to rebrand Singapore an accessible getaway
Sustainable Communication for Innovative Solutions for Global Infrastructure Development
Taxation issue for MNC
Taxation Issue for MNC Safeguarding Reputation during conflicts with the government
The Peninsula Hotels
Attracting more customers and rasing awareness of media for The Peninsula Hotel Shanghai.
The World Gold Council
Establishing thought leadership amongst international media
MSL China helped launched Safety Smart program in Guangzhou, Shanghai, Suzhou, Beijing, and Wuhan
UTC—International Green Building Conference 2013
The Ninth International Conference on Green and Energy-Efficient Building & New Technologies and Products Expo was held in Beijing during April 1-3, with UTC Participating as the Top Sponsor for the Ninth Consecutive Year.
Volkswagen Group China
Help with CEO Communications, with a focus on international media
Analyzing Consumer Behavior to develop content matrix and helping SNS platforms positioning and operation.
Xi’an Janssen Pharmaceutical Ltd.
Promoting and raising awareness of the impact of a debilitating immune-system disorder.