MSLGROUP China helped launch a safety smart program in Guangzhou, Shanghai, Suzhou, Beijing, and Wuhan.


“Safety Smart” Program 



Luxury car brands in China were facing a reputation issue that CSR activities were being overshadowed by bad news. With no CSR platform for Porsche internationally, it meant there was no internal infrastructure to support manpower, materials or budget.



Launched Safety Smart program in Guangzhou, Shanghai, Suzhou, Beijing, and Wuhan;


  • Train the Trainer;
  • Bring Safety to your Child -External;
  • Explore NGO (non-government organization) Cooperation ; Explore Media;Build Up UL branding;Explore Business Opportunity.



  • 3000+ students, parents, educators have attended Safety Smart Activities;
  • 280 China Fire Safety Education Centers host Safety Smart about Fire! DVDs;
  • 20+ Schools take the Safety Smart Program as their routine safety class;
  • Hundreds of media clips: TV, print media, and radio resulting in millions of;
  • impressions:
    • 40+ Employees are active Safety Ambassadors.