The challenge for MSLGROUP China was to leverage Eurazeo’s visit to China and create buzz among the finance and business industries of Eurazeo’s presence. China is a market with great opportunities and the current investment policies have created a favorable business environment for foreign companies to make further investments and for Chinese companies to go global. Eurazeo is focused on accelerating the roll-out of their companies in Asia.
To promote Eurazeo’s visit to China by featuring its portfolio companies' success throughout the country: Over 20 business meetings were held over the course of 5 days in Shanghai and Beijing with 1 in-depth exclusive interview, 1 group media interview, and 1 TV interview. One release was drafted and distributed to enlarge the media exposure of Eurazeo. To demonstrate Eurazeo’s capabilities across China by focusing on its portfolio companies: 2 media interviews have been conducted, along with 1 TV interview and 1 release was distributed to over 40 business media in China.