|MSLGROUP is the largest PR, events and social media agency in Greater China providing speciality communications services to domestic and international clients for more than 17 years. Trusted advisors in all aspects of communications strategy, our teams specialize in helping clients navigate the diverse business, communications and cultural dynamics that exist in the Greater China region, and serve as a source of unbound creativity, engagement and value.
We are part of Publicis Groupe, one of the world’s largest communications holding company and a leader in Greater China across advertising, media and digital.
From Blueprint to Action
The second session of the 12th National People's Congress (NPC) started today. This year's NPC is of special signficance as it is the first to measure Li Keqiang's leadership at the State Council and the Party just uncovered its reform blueprint at the Third Plenum last November. Read our preview into the hot issues and expected outcomes at this landmark session.
Based on our experience over the past 9 months helping clients to effectively develop WeChat strategies and implement them, we have synthesized a whitepaper explanation the construction of the platform and elaborating how brands can leverage the channel to reach their audiences.