Our Work

Supporting our clients to creatively engage with their audiences

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Leveraged sponsorship in an integrated campaign including traditional media, TV, social media, KOLs and more

Rejuvenating Alpenliebe’s image as a “Kindness” Brand for youths via social media

Alpenliebe's Kindness Movement

How does one create a social heartbeat and touch the lives of millions in a crowded world?

An Aeronautical Company

MSLGROUP China lift client’s profile as top employer brand instead of just an aeronautical employer brand。

Promoting 2013 9th AZ Breast Cancer Summit and Breast Cancer Endocrine Therapy Social Media.

MSLGROUP China organized the whole event in cooperation with Plan international and with the Josephine Charles Foundation, and provide on-site support. provide on- site support.

Maximizing the impact of AWIC and build the image of Australia as a trusted business partner in the Australia Week in China.

Empowering children on seatbelt safety

Australian Institute of Superannuation Trustees

Advising on the key communication strategy to support 5th Global Dialogue in Shanghai and Beijing from May 27th to June 3rd, 2014

MSLGROUP China supports Bombardier’s media relations and events across China, promoting the company’s key messages and China growth story through strategic media outreach.

Driving business and raising its brand recognition in China.

Leveraging a summit sponsorship to position Dell as a trusted advisor and strong supporter of SMEs

MSLGROUP China profiles EY to business students all over mainland China

Promoting Eurazeo’s visit to China by featuring it’s portfolio companies' success in China

Foshan Lingnan Tiandi

Leveraging O2O communication power for new F&B tenants promotion

IKEA FY16 Yearly Theme Launch

Communicate IKEA’s new yearly theme through media event and consumer interaction from online to offline and vice versa

Promoting Iressa 8th Anniversary Summit

MSLGROUP China developed the Kraft Hope Kitchen concept and controlled the quality of the local projects and efforts

Kraft - The first whole grain biscuit Campaign

Positioning Pacific as Leader of a New Whole Grain Biscuit Category in China and increasing Pacific Whole Grain’s brand awareness and preference in Campus

Lycra® Free Your Body, Liberate Your Mind

A 360 campaign to empower urban Chinese women

LYCRA® Moves You Consumer Campaign

Developed a B2C pilot campaign focus on Denim segment to enhance the aspirational brand image of LYCRA® fiber.

To support the new Oral Power Brush with Bluetooth Smart Connectivity (I-Brush), we set up the iBrush pop-up store outside the Beijing Apple Store from March 24-31

Porsche - Empowering the Future

MSLGROUP CHINA oversaw a CSR strategy that evolved from ad hoc donations into a fully fledged “Empowering the Future”

Promoting Porsche’s brand knowledge and sports car heritage with the Chinese public to enhance brand reputation.

Shanghai Xintiandi JR INSIDE OUT

Encourage local citizens to stand for the city and join in the global art project INSIDE OUT by all people

Shanghai Xintiandi – Merry Kissmas Campaign

Aim to reinforce fashion origin design, art&culture inspiration and integrated lifestyle destination, and drive as many consumer to Xintiandi as possible, we launched an integrated PR campaign for Christmas season.

Singapore Tourism Board

Helping The Singapore Tourism Board (STB) to attract more experienced travelers and to rebrand Singapore an accessible getaway

Sustainable Communication for Innovative Solutions for Global Infrastructure Development

Taxation issue for MNC

Taxation Issue for MNC Safeguarding Reputation during conflicts with the government

The Peninsula Hotels

Attracting more customers and rasing awareness of media for The Peninsula Hotel Shanghai.

The World Gold Council

Establishing thought leadership amongst international media

MSL China helped launched Safety Smart program in Guangzhou, Shanghai, Suzhou, Beijing, and Wuhan

UTC—International Green Building Conference 2013

The Ninth International Conference on Green and Energy-Efficient Building & New Technologies and Products Expo was held in Beijing during April 1-3, with UTC Participating as the Top Sponsor for the Ninth Consecutive Year.

Volkswagen Group China

Help with CEO Communications, with a focus on international media

Analyzing Consumer Behavior to develop content matrix and helping SNS platforms positioning and operation.

Xi’an Janssen Pharmaceutical Ltd.

Promoting and raising awareness of the impact of a debilitating immune-system disorder.