Profile

Sara Chen
Director, Shanghai, MSL China

Sara is Director with MSL, Shanghai, leading big health, commercial property and lohas lifestyle sectors. In this capacity, she provides key counseling to her clients including Allergan corp and brand statement campaigns, China Xintiandi corp. communication, Electrolux retainer and product offerings and P&G Oral Care portfolio oversee.

Before MSL, Sara has been with H+K Strategies and Oglivy PR for 6 years leading accounts like  IHG and HSBC Champions on strategic planning, brand communications, and digital/influencer engagement. Sara has also played a key leadership role and provided trusted advice on projects including IHG’s 200th hotel opening, HSBC Champions Photocall and 2014 World Rugby Trophy Tour. With10+ years of strategic expertise, Sara has helped clients spanning big health, luxury, lifestyle, hospitality, cultural organizations and sports marketing sectors. Clients she has served include IHG, HSBC Champions, Burberry, Lincoln, Kanebo, Burger King, Harman, Guess, Japan Foundation Culture Exchange, and the British Council.

Prior to joining H+K Strategies, Sara was a consultant with Ogilvy PR, leading lifestyle brands Harman and Rebecca. Sara was also responsible for leading projects including KFC digital crisis management, Reebok product launch and the British Council account’s UK Now culture exchange program in 2012, Hennessey V.S.O.P artistry campaign in 2011 and GUCCI 2012 AW fashion show.

Sara received her Bachelor of Business Administration in marketing from Shanghai University of Foreign Trade. She is a big fan of indie music and movie and slow life movement.

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