Who we are

MSL China is a business-driven communications consultancy and a trusted advisor to all business functions. We have your business in mind

Strategy and Vision

At MSL China, we’re focused on delivering INTEGRATED, creative programs through data-based INSIGHTS, and driven by making a real IMPACT on business through strategic communications in the digital age. We consider all possible factors and engage all business units. We explore, identify, and engage every stakeholder that can affect your business. We develop methodologies and measurement tools to achieve results. Starting from diagnosing business challenges, we assess your operating model to identify how communications can deliver business result. It is in our DNA.

Today we live in a real-time marketplace of communities where individuals are happy to engage with other people, brands and organizations through connections, conversations and information sharing - but only if those entities offer substantial value and relevance in exchange for their time and attention. 

At MSL China we are passionate about the science and art of listening to and engaging with people. With insight, with understanding and with a response that is helpful and valuable. We help our companies, brands and organizations move from campaigns to narrative, from intrusion to engagement and from consumers to communities. We make our clients' voice matter.

What we believe in



Central to every program is understanding your business challenge. We also strive to thoroughly understand your company, the brief, and the relevant trends affecting your business.



 For brands to be relevant, they must have an honest dialogue with audiences. It means we take the time to develop individual and institutional relationships with media, stakeholders and communities. Conversations do not rest with communications departments, the respective business units also play in role in having a dialogue with audiences.



For each assignment, we form the best team who will serve as your trusted advisors creating INTEGRATED programs based on local INSIGHTS that deliver business IMPACT. We also demonstrate the highest ethical standards and professional integrity.



You want results, but we strive to deliver real business impact. We take a collaborative approach which delivers against your business and communications objectives.  Powerful ideas that inspire change and shape behaviors.

Our Guiding Principles


Our communication strategies are founded on strong, defensible insights. MSL in Asia has two dedicated Centres of Excellence (CoE) that are equipped with best-in-class research, data and tools.


We deliver effective campaigns and reach target audiences across multiple channels with the use of paid, earned and owned media. Our multiple creative hubs also enable us to be boundless in our content creation and solutions. 


We create impact that goes beyond delivering results. We pride ourselves on delivering measurable results which support our clients’ business objectives and move the needles of their organizations.

Key Statistics




People working in our company

Top 5

One of the World's Top 5 PR companies


We work with a quarter of the top 100 most valuable global brands

Our History

MSL China is a part of MSL, which is Publicis Groupe’s strategic communications and engagement group. With more than 3,000 people across close to 100 offices worldwide, MSL is also the largest PR network in Europe, fast-growing China and India.

In 2016, MSL was once named Asia-Pacific Network of the Year by PR Week Awards Asia. In 2015, the agency was honored by the Holmes Report as "Digital Consultancy of the Year” in Asia. Since 2012, MSL in Asia has been recognized as “Agency of the Year” by The Holmes Report, RAGAN & PR Daily’s Ace Awards and twice by PRWeek Awards Asia.

MSL China has developed rapidly since its establishment. Among all international PR and social interaction consultancy, MSL China is growing at the fastest speed and now with more than 200 staff in Beijing, Shanghai and Guangzhou delivering business results for some of the world’s most valuable brands. MSL China is also among the most awarded PR agencies in China. Our work has led to many campaign wins from leading public relations, brand management and marketing industry associations including SABRE, the International PR Association, the China PR Association, the International Business Awards, and China’s New Media Festival.