Liza Zhang
General Manager, Shanghai, MSL China

Liza is a trusted advisor and strategist in reputation management, business communications, and employee and change communications. Based in Shanghai, she overseas both operations and development of the Shanghai office supported by a team of more than 120 consultants. Previously Liza led the firm’s Corporate Communications practice for two years with a mission of strengthening the firm’s Business-driven Communications Consultancy positioning. Her clients range widely from B2B industries to consumer goods, from healthcare and medical services to technology companies, from professional services firms to governments.

She rejoined MSL in 2016 after four years with Sodexo, a global leading food and facilities management service company as its China Brand and Communications Director in charge of Public Relations, Branding, Employee and Change Management in China. She helped Sodexo rebuild the Brand and Communications function, establish the communications foundation and crisis management system,  and led Sodexo’s organizational change and digital transformation in China. Successful cases of impacting business in her in-house experience included helping the company transform from Business Tax model to a VAT model by effective client communications to retain the tax benefits within the company, improving the company’s employee engagement level to Best Employer performance in two years, building workplace communications as part of onsite facility services to create new organic growth opportunities for the company.

Liza holds an Executive MBA degree from Olin Business School, Washington University in St. Louis and a Bachelor Degree of Arts in Communications from School of Journalism, Fudan University. She has been always making the most of her dual background in Communications and Business, putting her efforts on making business impact from Communications perspective.

She is also an experienced trainer for spokespersons and media handling skills, managing organizational change, and crisis management. One of the most frequent feedbacks about Liza’s training is that she can always relate Communications with business activities and even financial spreadsheets to help non-communications executives to better understand the power of Communications.