Straus joined MSL China in April, 2011. As a public relations veteran, he’s been focusing on B2B / corporate communication, corporate citizenship and crisis / change management during the past fourteen years in marketing and communications consultancy.
The earlier experience in his career as marketing manager with a central government affiliate, had equipped Straus with profound understanding and familiarity to the status-quo and future trends of corporate communications in the fast-changing public conversation circumstance. With his 12 years journey as a public relations consultant in top-tier global agencies, he understands the communications and media landscape in China, proves that how a trusted PR advisor can help client achieve business and communication success.
He leads a dedicated team specialized in corporate communications and pubic affairs, and provides consultancy in public communications to multinational clients. During the past decade, he’s been working with clients in B2B, Auto, manufacturing, urban development, finance and public health. Key clients include United Technologies Corporation (UTC), Otis, Pratt & Whitney, ZF, FAW, Anbang Insurance Group, Sunshine Insurance Group, Home Credit, AstraZeneca, Roche, Pifzer, SABIC, Graham Packaging, Adobe, World Gold Council, among others.
Prior to MSL, he worked with Hill & Knowlton China with a focus in technology and aerospace segments. Straus holds a MA in Communication at Renmin University of China.