Shanghai, August 9, 2016- Daisy Zhu, Managing Director of MSLGROUP China is named by Campaign Asia among the top 40 Women to Watch 2016! She is the only one PR agency leader from Mainland China among the list.Campaign Asia, owned by Haymarket Publishing, the UK's largest independently owned publishing group, is a market-leading media in marketing-communications industry.
Daisy is head of one of the largest agencies in the MSLGROUP network with over 200 staff across Shanghai, Beijing, Guangzhou and Chengdu. Since assuming the role in 2014 at a youthful 36 years, Daisy has navigated the agency’s transition to become a Business-Driven Communications Consultancy where analytics are applied to big data to uncover compelling insight that is translated into integrated, channel-agnostic campaigns that deliver real business impact for clients. This approach has won the trust of new clients in 2015 including GE, Volkswagen, Lego and Madame Tussauds. But, Daisy and her team are equally proud to have aggressively grown current clients including AXA, IKEA, Xintiandi, P&G and H3C with this strategy.
With new business and retained clients at unmatched levels, MSLGROUP China had a remarkable 2015 year with outstanding digit service growth and margins. At the heart of this growth is Daisy’s vision to disrupt the communications industry and pursuing broader marketing and digital assignments beyond traditional PR. Through significant investment in digital and creative, MSLGROUP China now attributes more than half of revenues to digital assignments.
The secret behind this success centers on Daisy’s leadership style and relentless drive to create a new internal culture characterized by diversity, accountability, and entrepreneurial drive. Daisy invests her time and energy with each individual, team member or client, and patiently listens to their opinions, providing encouragement or advice throughout. More importantly, she empowers her teams to set goals and ensures the teams deliver through. Glenn Osaki, president of MSLGROUP China in Asian, said, “Our industry is facing the greatest challenges and changes ever in our history, and this demands leaders to have a transformative vision, business acumen, and agile management skills. Daisy demonstrates all of these and more.”
Quote from Campaign Asia Women to Watch 2016 to encourage every women in this industry to lean in, and lead the change!
“Our Women to Watch list celebrates the disruptors: women who have succeeded against all odds and are changing industry norms and practices. The 40 women we've selected are presented above, in no particular order. The stories you'll read above show that positive change is taking place. ”
To learn “Campaign (Asia Pacific) Women to Watch 2016 ”,visit http://www.campaignasia.com/article/women-to-watch-2016-agents-of-change/428435