Challenge

The challenge for MSLGROUP China was to leverage Eurazeo’s visit to China and create buzz among the finance and business industries of Eurazeo’s presence. China is a market with great opportunities and the current investment policies have created a favorable business environment for foreign companies to make further investments and for Chinese companies to go global. Eurazeo is focused on accelerating the roll-out of their companies in Asia.

Solution

To promote Eurazeo’s visit to China by featuring its portfolio companies' success throughout the country: Over 20 business meetings were held over the course of 5 days in Shanghai and Beijing with 1 in-depth exclusive interview, 1 group media interview, and 1 TV interview. One release was drafted and distributed to enlarge the media exposure of Eurazeo. To demonstrate Eurazeo’s capabilities across China by focusing on its portfolio companies: 2 media interviews have been conducted, along with 1 TV interview and 1 release was distributed to over 40 business media in China.

Result

• MSLGROUP China has successfully delivered all media activities for Eurazeo’s China Roadshow and received mass media exposure that greatly amplified Eurazeos image as a trusted influential business partner with strengths in key financial industries.
• 22 reports and stories have been generated by mainstream national and local media, business and trade media, including China Business News, Economic Daily, The Economic Observer, CBNTV, Sina Finance, iFeng Finance, Sina Hong Kong, etc. All reports have been widely reprinted by key influential online portals with a total PR value of RMB540,911.