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Background

Private jets are becoming an increasingly popular way for the affluent to travel in Asia. This is particularly evident in China where the economic expansion has created more billionaires in the country.

Challenge

MSLGROUP China supports Bombardier’s media relations and events across China, promoting the company’s key messages and growth story through strategic media outreach. Additionally, MSLGROUP China has leveraged regional aviation and aerospace exhibitions over the last five years to reinforce the differentiated positioning of Bombardier Aerospace.

Solution

MSLGROUP China teams in Shanghai, Beijing and Hong Kong assisted Bombardier Aerospace to promote its business aviation, commercial aviation and customer service growth stories at regional events including the Asian Aerospace Expo, Airshow China, ABACE, Hainan Rendez-vous and more. We managed static display visits, press conferences, print and broadcast interviews as well as photography and video production for Bombardier at these events.

Results

Our publicity efforts garnered strong coverage and profiling stories across local and regional media such as CCTV, CNN, AFP, Bloomberg, Thomson Reuters, The Wall Street Journal, Associated Press, NHK, The Washington Post, SCMP, China Daily and many more.  We also worked closely with the trade media and premium lifestyle media, landing prominent exposure.