Challenge
Enhance AXA’s brand image via a citizenship campaign getting children to wear seatbelts
Solution
Since adults are stubborn but children are more open-minded, AXA taught seatbelt safety directly to children through a cool song, music video, mobile classrooms, content-rich social media, and influencer outreach with its "No Belt, No Drive" safety campaign. The campaign’s focus is to change behavior among parents and ask them to sign a pledge.
Results