Healthcare Communications

Overview

China’s healthcare marketplace is going through unprecedented changes fueled by growing and demanding middle class and government reforms. The nation’s healthcare spending is projected to grow from $357 billion in 2011 to $1 trillion in 2020* and global providers of pharmaceuticals, medical products and medical services are clamoring for a piece of this lucrative market.

MSLGROUP has a finger on the pulse: our consultants help companies navigate the complex regulatory environment while addressing basic health concerns through targeted communications. We understand the importance of transparency and integrity in communications, and strive to achieve tangible outcomes.

Our approach

We are industry insiders. Our staff brings deep expertise from inside the industry to bear on client issues. We have worked at pharmaceutical companies, at various regulatory and governmental bodies, in major advocacy organizations and at renowned media outlets - and we know how to successfully navigate the range of stakeholders within the complex healthcare environment.

We design provocative and measureable campaigns. From campaigns focused on difficult disease management issues to branded campaigns that break through the 24/7 news cycle, MSLGROUP has developed and implemented some of the most influential programs in the industry that have mobilized professionals and consumers to take action. We start by identifying critical insights and develop programs that are insight-based and meet your business objectives.

We are PR industry pioneers. We build leadership for brands and companies by combining traditional media and digital strategy, influencer marketing and advocacy relations as well as professional communications. We can help our clients navigate into the social media space effectively - and appropriately - while maintaining a strong and consistent brand voice across multiple channels.

We are category experts. Having worked in the trenches for many years in therapeutic areas such as oncology, dermatology, cardiology, women's health, clinical nutrition, CNS, HIV/AIDS, and infectious diseases, we understand the nuances within each category and the need to manage issues such as adherence/compliance, patient outcomes and safety, and disease awareness.

We are experts in corporate healthcare. We have deep expertise in reputation management, crisis communications and corporate social responsibility within the healthcare industry. We protect companies and their reputations, manage delicate issues such as downsizing or merger communications and act as strategic senior counselors and trusted advisors to the C Suite.