Consumer Marketing

Whoever we are, we are all consumers


MSLGROUP's consumer marketing practice empowers globally respected brands to reach consumers, influencers and stakeholders with meaningful content, creative narratives and the kind of high-power stories that impact business in the always-on conversation economy.

With leading expertise in the digital universe, media relations, entertainment marketing, issues management and multi-cultural marketing, our brand of consumer communication is unbound by channel, border or medium.

Our approach

We approach client briefs unbounded by platform, channel or medium. Instead, our insight experts and planners work hand in hand with our creative directors, our account management teams and social media teams to deliver campaigns that stimulate consumer conversations, influence their behaviour and deliver real results for our clients.

Our Work