The greatest operational challenge in China is not legal or financial: it’s human. The #1 business issue in China is the ability to recruit and retain good employees at every level in the organization*
We understand this issue and have a dedicated approach to strengthen the bond between a company’s brand and its talent through real-time employee engagement by inspiring communication, collaboration and conversation.
MSLGROUP’s consultants examine the audience’s preferences including values, motivations and development goals, and develops a systematic plan to establish both short-term and long-term relations. We cross generational divides, gender gaps, and cross-border communications to help clients achieve business goals.
We build employer brands, reputations and strengthen the levels of engagement between employers and employees to produce better results for everyone involved.
Our focus is narrow – employees and potential employees only – but our expertise is broad. We deploy leading capabilities in strategic consulting; digital and social strategy and activation; and creative multi-channel engagement programs.
We believe that the story of the organisation should be rooted in a SHARED PURPOSE and should be NARRATED with consistency across all points of the employee journey
We see the big picture and focus on the complete employee journey from creating a strong employer brand and communicating the total value of working for a company to ensuring a positive experience upon exit from the company.