Prior to joining MSL China, Samuel’s PR agency experience mainly focused on consulting and communication planning in automobile, commercial property, luxury and consumer sectors. Samuel also gained four years of journalist experience in Shanghai Daily.

Served clients include SAIC, Roewe, Saab, SAIC-GM (Cadillac, Chevrolet, Buick), Porsche, China Xintiandi, Life Hub@ Daning, Mosaic, CITIC Capital, LOUIS XIII, Jim Beam, Bosch, and so on.

Samuel graduated from East Anglia University in UK with MA of Economics and the Mass Media and from Shanghai International Studies University with BA of International Journalism and English.