Monica Cai
Director, Shanghai, MSL China

Monica has been with MSL China for 5 years serving clients such as New Balance, Cath Kidston, Lycra, IKEA, Shanghai Xintiandi, Clarks, Crocs, Stokke, Ferrero, and Oakley. Her responsibilities range from branding & integrated marketing communication strategy to day-to-day executional team management for traditional, social and integrated campaigns.

As a passionate and one of the most awarded team leaders in MSL China, Monica demonstrates her strength in business acumen, target audience insights, and strategic planning & consulting, which is highly acknowledged and trusted by her clients.

Prior to MSL China, Monica worked for Starwood Hotels & Resorts in hospitality marketing communication. The working experience in Singapore, Malaysia, and Beijing equipped her with an international perspective and strong essential skills for working with multi-national & cross-cultural teams.

Fluent in English, Monica has a Bachelor’s Degree in Advertising, Journalism School, Fudan University

Gold Stevie Awards, APAC, Campaign Events & Observances – LYCRA Denim Campaign

Gold SABRE Winner, APAC, Marketing to Women - LYCRA Denim Campaign