Mindy Shen has ten years’ proficient experience in marketing communication and public relations in varied industries including fashion, lifestyle, sports, liquor and FMCG.

Prior to her return, Mindy was the national PR leader of New Balance and PUMA for five years starting from 2011. And she has solid capability in PR strategic planning and implementation, project management, content planning, celebrity and media networks and consumer insights. And Mindy also spent here first five years in PR agencies since starting her career, during which she provided strategic consultation and execution to varied clients including PUMA, Timberland, Craft Food, Johnnie Walker, ABSOLUT Vodka, etc.

Mindy has great communication, leadership and management skills as well as strong entrepreneurship.