Daisy leads MSL China’s team, having served a crucial role in building the team, its capabilities and client base over the past 8+ years. She manages the business and operations of the agency’s presence across Beijing, Chengdu, Guangzhou, and Shanghai.
Prior to her appointment, Daisy was the General Manager of the Marketing Communications practice at MSL China, the agency’s largest practice area. As a business manager and practice leader, Daisy oversaw teams delivering strategic counseling and engagement programs for clients including IKEA, Sprite, PUMA, Oakley, Lycra, Electrolux, Timberland, Clarks, ABSOLUT Vokda, Remy Martin, Crocs and Steinway & Sons, etc.
Prior to joining MSL China in 2004, Daisy worked for Xinhua News Agency, China’s leading wire service. Her career took off in a major way at Icon Media and McCann Erickson, where she gained extensive experience in international advertising.
Fluent in English, Daisy has a Bachelor’s Degree in International Journalism from Shanghai International Studies University.