MSLGROUP China appointed its new Director and Digital Creative Director

Since its foundation, MSLGROUP China, a world-renowned public relations consulting agency, has been committed to comprehensive development of its business and constantly attracted new talents to join it. MSLGROUP China announced the appointment of Samuel Zhang and Mark Liew respectively as the new Director and Digital Creative Director in Shanghai.

  • As the new Director, Samuel Zhang is responsible for consulting and strategic planning in automobile, commercial property, luxury and consumer sectors. Samuel has rich experience in PR sector. Prior to joining MSLGROUP China, Samuel worked in well-known PR agencies, where experience mainly focused on consulting and communication planning in automobile, commercial property, luxury and consumer sectors. Served clients include SAIC, Roewe, Saab, SAIC-GM (Cadillac, Chevrolet, Buick), Porsche, China Xintiandi, Life Hub@ Daning, Mosaic, CITIC Capital, LOUIS XIII, Jim Beam, Bosch and so on.
  • As the Digital Creative Director of MSLGROUP China, Mark Liew is responsible for leading the creative team in all the activities related to digital creative marketing. With a wealth of experience spanning over 10 years in creative design and brand management, Mark has a keen sense in creating a user experience on a O2O basis spanning across different digital media for a holistic experience with the brand and consumer. He aims to blend technology and creativity to allow consumers a more personal conversation with brands. Mark used to work for 4A leading agencies such as Progen Lab, Archiive Digital, Euro Group and Lowe Worldwide.
  • Their rich experience and leadership in the PR sector will make MSLGROUP China serve clients with a more professional consulting strategy, a more creative plan, and will greatly contribute to increasing our influence in Asia.