Yirong has 15 years’ experience and award-winning professional knowledge in satellite TV, communication planning, PR and digital creative. As the director of MSLGROUP China in Shanghai, she has brought to MSLGROUP China a whole spectrum of integrated marketing communication and outstanding communication strategy capability.
Before joining MSLGROUP China in July 2014, Yirong was Business Director of Isobar Shanghai. She led the agency to win business of Huawei Consumer Device global digital retainer and SKII social & digital retainer. Apart from the two significant wins, she led Wyeth Nutrition, P&G and J&J clients.
Prior to her digital adventure, Yirong was VP of Fleishman Hillard, director of Edelman and Ruder Finn. Yirong had been working as Director, Senior Editor and assistant to Chairperson at Sun Media, by then the biggest independent media group in China.
Yirong has provided strategic counseling and training to C-suits of multiple Fortune 500 clients and world established brands such as Allergan, Roche, Astra Zeneca, GSK, MSD, Philips, Disney English Education, Stokke, J&J, Pfizer, and Sanofi, etc. She’s also an expert in crisis management and issue preparation. Apart from corporate communication and public affairs, she has a vast span of experience with lifestyle and luxury: IKEA, P&G, Remy-Cointreau, Mary Kay, Diesel, Chanel, Bacardi, etc.
Yirong has an INSEAD MBA (Fontainebleau Campus). She also holds Master of Arts degree from Journalism School, Fudan University, and Bachelor of Arts in French Language and Literature, Institute of International Relations. In addition, she is an executive committee member of Shanghai Women’s Federation.