Profile

Kelly Shen
Director, Shanghai, MSLGROUP China

Kelly has over 8 years of substantial experience in marketing and communications with respect to HF, travel & airline industries. During the last 6 years with MSLGROUP China, she has been providing counseling to major clients such as the IKEA, The Peninsula Hotels, Changi Airport, Victoria Tourism, Saatchi & Saatchi, KIC and etc.

Before joining MSLGROUP China, Kelly had marketing positions in two airlines one after another, Virgin Atlantic and Gulf Air. She has insightful knowledge on both outbound and inbound travelers between the countries/regions.

Kelly spent 6 years studying and working in the UK, providing an international background that gives her an edge and understanding for navigating complex cultural and international business landscapes.

Kelly has a Bachelors and Masters Degree in International Management (specializing in Marketing). This gives her a solid foundation in communication methodology and practices.

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