Profile

Jun Xu
CEO, MSL Greater China

On March 1, 2019, Jun Xu joined MSL, the public relations arm of the Publicis Groupe, as CEO of MSL Greater China. In this newly created role, he leads the operations and strategic development of MSL in Chinese Mainland, Hong Kong SAR and China Taiwan, while further integrating the agency’s business in accordance with the Publicis Groupe’s ‘the Power of One’ strategy.

Being one of China’s first batch of public relations practitioners, Jun holds over 25 years of accumulative experiences in corporate communications, both at the in-house and agency sides. He came to MSL from Unilever, where between August 2016 and June 2018, he was Vice President of Sustainable Business & Communications for Unilever North Asia. At this capacity, he leads the company’s endeavors in landing the Unilever Sustainable Living Plan (USLP) as a strategic growth driver to provide economic, social and environmental benefits, and in managing external affairs, corporate positioning, employee communications and issues/crisis management in China mainland, China Taiwan, Hong Kong SAR, Japan and Korea. He sits on the company’s China Leadership Team, the North Asia Leadership Team, and the Global Leadership Team of Unilever’s Sustainable Business & Communications function.

Prior to Unilever, Jun worked for 15 years at DuPont, with his last position as Corporate Communications Leader – Asia Pacific. During his services to DuPont, on top of his leadership positions in communications, expanded from China country role to North Asia sub-regional and finally Asia Pacific regional roles, between Feb. 2010 and Jan. 2013, Jun took additional responsibilities as General Manager of the Shanghai Branch of DuPont China, of overall administrative management, Core Values performance management, leadership and employee communications and local government relations.

Before DuPont, Jun spent nearly a decade with Burson-Marsteller (B-M), the world’s leading public relations/public affairs consultancy, starting in 1993 as the firm’s first local hire in mainland China. Joined B-M in Beijing, he later became an integral part of the team in Shanghai, and also completed extensive overseas assignments in Hong Kong, Singapore and Sydney Australia.

In 2008, he was listed among the Top 100 Most Influential Corporate Spokespersons in China, and one of China’s Top 100 Public Affairs Professionals in 2009, and received the Special Professional Contribution & Achievement Award from the China International Public Relations Association (CIPRA) in January 2011. Jun also received the China Communications Leadership Award in November 2012.